The Internet In Black And White

“The one thing I can’t find is any mention of how much the BBC spends on promotional trails. I’m not talking about the on-air trails consisting of edited highlights. I’m talking about the bespoke mini-movies encouraging me to watch such little-known broadcasts as Strictly Come Dancing; ads created not from footage from the shows themselves, but from specially-shot glossy nonsense. These things turn me silver with rage. Yeah, silver. I TURN SILVER. And they turn me silver not because they’re bad – on the contrary, they’re often very well made indeed – but because they have absolutely no right to exist in any civilised universe. It’s like watching the BBC shit money into a big glittery bin.”

I totally agree. Trailers for programmes you already know are on – like “Strictly”, EastEnders, or for the start of a new football season – are just self-serving. Trailers should draw your attention to something you didn’t know is on. I’m always finding stuff to watch or listen to by trawling through pages on the iPlayer. Why not make more people aware of such programming and make it easier to come across with searching for it? Then people might have greater appreciation for the value of the BBC if they realised more of the things it does, especially if they gave some of those things a go and enjoyed them.